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The award was given by the Association DEC to the most innovative project on client experience all thanks to a joint project that Startup of Barcelona and the hotel chain Campanile started with the objective of improving the experience of the clients in the hotel. In the award ceremony, which was located in Madrid, awarded the development and application, in part of Imotion Analytics, of a system capable of measuring in a continued and not intrusive way, the experience of the clients through the monitoring of their emotions during the customer service process, which take place at the hotel’s reception. Thanks to this system developed by Imotion Analytics, the hotel chain Campanile had accomplished an improvement in the experience of the clients saving costs and foresees to expand this innovation at an international scale.